A propos

It pains me physically to see woman victimized,
rendered pathetic by fashion.
rendered pathetic by fashion.
Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the
cool place, but I wasn’t really cool – I was trying to pass for hip or cool.
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Fier d'être 100%
made in France.
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Pas besoin d'eau et de lumière
Quelle que soit la température ou la saison qu’il fait, les plantes stabilisées gardent leur beauté.
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Un processus naturel et écologique
Le produit utilisé pour stabiliser les plantes et les arbres s’appelle la glycérine, un produit non toxique et totalement biodégradable.
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Durables et sans entretien
Après l’achat, les plantes ne demandent aucune dépense supplémentaire d’entretien.
The world needs to move fast to make a meaningful
difference in the fight against climate change.
difference in the fight against climate change.
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.
Our Team
CHIEF OPERATING OFFICER
Edward Lindgren
CO-FOUNDER
Nado Husa
MARKETING